ATTENTION: B2B SALES LEADERS AND SELLERS
No Fluff. Just Battle-Tested Playbooks That Drive Real Sales Growth!
VIEW PLAYBOOKS ACROSS A RANGE OF TOPICS
SALES IS A LIVE PERFORMANCE:
How Acting, Improvisation, and Human Connection Win Deals
The Sales Is a Live Performance Playbook reimagines B2B selling through the lens of theater, acting, and live connection. Merging the rigor of scene work with the fluidity of sales conversations, it introduces a practical framework for sellers to build presence, master emotional cues, and lead with authenticity. From “improvisation over control” to “owning the room like a stage,” it helps turn every meeting into a moment that lands with truth, trust, and transformation.
THE AUGMENTED EDGE: AN AI MATURITY AUDIT FOR B2B SALES TEAMS
The AI Audit Playbook is a practical diagnostic tool designed to help B2B sales organizations assess and scale their real-world AI maturity. Covering eight critical dimensions—from workflow integration to outcome impact—it empowers teams to move beyond experimentation and build sustainable, system-wide AI capabilities that drive performance, efficiency, and competitive advantage.
B2B PRICING IS NOT ALWAYS LOGICAL: Why AI, Sales Psychology, and Behavioral Signals Are the Missing Links in Strategic Pricing
This playbook is a tactical guide for mastering the behavioral side of pricing in B2B sales. It unpacks why pricing objections are rarely about cost—and offers tools to frame value, anchor confidence, and win internal buy-in. Built for sellers who want to defend price without defensiveness, it’s a must-read for driving margin without losing deals.
SALES LONGEVITY PLAYBOOK:
How Early-Career B2B Salespeople Can Build a Career That Lasts
The Sales Longevity Playbook offers a clear, actionable blueprint for building consistent, compounding sales performance across quarters and careers. With a focus on rituals, rhythm, and behavior-driven metrics, it equips sellers and managers to shift from last-minute heroics to sustainable success powered by discipline, clarity, and compounding habits.
REBUILD JOB SEARCH PLAYBOOK: Thriving Through Transition
The REBUILD Job Search and Transition Playbook is a practical and empowering guide that helps professionals navigate job transitions with clarity, confidence, and resilience. Using a seven-step REBUILD framework, it blends strategic tools with emotional insight to transform uncertainty into purposeful action.
B2B SALES COLD CALLING PLAYBOOK:
The First 30 Seconds: Survive First, Personalize Second
Built on emotional intelligence and real-world strategies, this playbook empowers B2B sellers to transform cold calls from interruptions into earned conversations that disarm resistance, spark curiosity, and build trust. By systematizing survival and creating value in every interaction.
RELEVANCE IS THE NEW REVENUE:
5 Levers to earn attention and buyer trust
Built on behavioral science and real-world practice, this playbook with its 5 levers empowers B2B sellers to shift from pressure-driven sales to confident conversations that earn trust, inspire action, and create value in every interaction.
BECOMING SALES:
The Small Business Owner's Playbook to Sales Identity Mastery
A transformative guide that empowers small business owners to transform sales from fear and resistance into clarity and confidence. This playbook helps you overcome self-doubt and own the sales conversation as an authentic extension of who you are.
THE CHAMPION FRAMEWORK:
Empowering Buyer Champions to Represent Sellers in Rooms They Can't Enter
This playbook shows enterprise sellers how to turn buyers into confident, persuasive champions who win deals behind closed doors. This playbook equips champions to navigate politics, objections, and resistance with clarity and influence.
BEYOND QUOTA:
A Salesperson's Roadmap to Owning the Conversation That Shapes Their Career
Beyond Quota shows sales professionals how to own the performance review conversation that shapes their career trajectory. If you want to be seen as promotable, strategic, and ready for more, this is your guide.
BEYOND THE NUMBERS:
How Sales Leaders Can Recognize and Restore Emotionally Exhausted Teams Through Sales Coaching
Focuses on the emotional well-being of sales teams and how sales leaders can use coaching to address emotional exhaustion and disengagement.
NEUROLOGICAL SALES:
Unlocking B2B Success by Mastering Buyer Brains
Unlock B2B sales success by mastering buyer brains with neurological insights. Drive decisions and build trust with proven neuroscience-based principles.
AUGMENTED INTELLIGENCE:
A New Way to See Artificial Intelligence in B2B Sales
AI isn't replacing salespeople, it's augmenting their intelligence, making them more efficient and emotionally intelligent. It is a force multiplier to build better relationships and win with trust.
TRANSFORM:
Framework for Unprecedented B2B Sales Success in the Age of Artificial Intelligence
T.R.A.N.S.F.O.R.M framework that outlines a strategy for B2B sales professionals to adapt to the AI era by effectively using technology to amplify their human skills and build stronger relationships with buyers.
THE MINDSET SHIFT:
A Salesperson's Guide to Preparing for Sales Leadership
Transition from salesperson to inspiring leader. Develop the essential mindset and skills to build high-performing teams and drive sustainable organizational growth.
SILENT STRUGGLES, STRONGER TEAMS:
How Sales Leaders Can Spot, Support, & Strengthen Stressed-Out Sellers
Discusses the issue of salesperson stress and its impact on performance and retention. It emphasizes a shift from performance management to emotional enablement, focusing on the "inner life" of sales representatives.
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Jabulani Consulting works with business owners, sales leaders, and individuals who want to be more effective, hone their skills, and enjoy predictable outcomes.
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